Resume

Ashima Kaushik

Visual designer working across brand identity, typography, editorial, and environmental graphics.

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Experience

  1. Tata Elxsi

    Designer

    Jul 2023 – Feb 2025 · Bengaluru

    Brand Identity & Strategy

    • Extended Air India’s brand identity across 83 airports globally, designing boarding pass, customer experience and brand guidelines to ensure cohesive implementation.
    • Led the end-to-end rebranding of a leading Indian natural gas distribution company, delivering comprehensive strategy and guidelines for the new identity.
    • Crafted strategic proposal decks, converting user research and stakeholder insights into impactful design solutions aligned with business objectives.

    Environmental Graphics & Immersive Experiences

    • Designed user journeys and environmental graphics for experience centers and corporate spaces for clients to enhance customer experience and brand presence.
    • Cross-functional collaboration in the creation of a virtual museum for a leading aviation company, managing end-to-end curation, research, and design of engaging visuals.

    Collaboration & Innovation

    • Conducted 7+ design thinking workshops for cross-functional teams, fostering innovation through collaborative brainstorming sessions.
    • Partnered with print production vendors to ensure 100% accurate execution across all print deliverables.

  2. Self Employed

    Freelance Designer

    Jan 2023 – Present · Remote

    • Provided tailored and impactful design solutions for clients contributing to their visual identity and market presence (logos, brand identity design, packaging).

  3. Ishan Khosla Design Studio

    Junior Visual Designer

    Jun 2022 – Jan 2023 · Dehradun

    • Developed and digitized a highly illustrative Devanagari typeface, consisting of 110+ unique letterforms based on folk art.
    • Designed book covers and editorial projects for clients like Harper Collins and Institut Français and Alkazi Foundation.
    • Led a team of 6 interns, improving project efficiency by 30%, and ensured on-time delivery of high-quality print deliverables.

  4. The Typecraft Initiative

    Graduation Project Intern

    Jan 2022 – May 2022 · Dehradun

    • Developed engaging typographic illustrations for a Hindi teaching aid for children, fostering a deeper connection between language learning and cultural storytelling.
    • Organised design methodology workshops and knowledge-sharing sessions, fostering a collaborative culture across folk artists, vernacular experts and designers.
    • Owned the design journey, from brainstorming concepts to final execution.
    • User research (remote & field studies) and usability tests informed my decisions, resulting in engaging and effective pedagogical strategies.

  5. SEWA (Self Employed Women’s Association) NGO

    Product Development Intern

    Jul 2021 – Sep 2021 · Remote

    • Designed 15 hand-stitched embroidered products, aligning with market trends and consumer preferences, in collaboration with Gujarat’s appliqué and embroidery artisans.

  6. Centre for Public Policy and Good Governance, Uttarakhand

    Design Intern

    Jun 2020 – Jul 2020 · Remote

    • Collaborated with team members to design posters and merchandise to promote Sustainable Development Goals for the Government of Uttarakhand.