Brand Extension
Air India
Scaling Air India's new visual identity across passenger touchpoints to create a consistent experience across 83+ airports.
Brand SystemsBrand ExperiencePrint Design
Case Studies
Rebranding
Indraprastha Gas Limited
Reimagining a legacy energy brand through strategy-led identity design, balancing familiarity with a vision for sustainable growth.
Brand StrategyVisual IdentityBrand SystemsTypeface Design
Mythila Devanagari
A collaborative Devanagari display typeface that transforms hand-drawn Mithila artwork into a cohesive digital type system.
Typeface DesignLetterform DevelopmentCultural DesignDigitization
Other Projects
Book Design
Convergence
A publication documenting 150 years of shared photographic history between France and India through rare archival works.
Editorial DesignLayout & CompositionBook DesignBook Design
The Great Himalayan Exploration
Shaping a long-format publication through layout and editorial refinement.
Editorial designLayout Grids & CompositionsBook Cover Design
Way of the Witch
Designing a HarperCollins cover that evokes an antique spellbook through foil detailing, Wiccan iconography, and period typography.
Book Cover DesignIllustrationPrint DesignLogo Design
Maahi
Creating a brand identity for Maahi, a bridalwear label by reimagining heirloom textiles through contemporary design.
Narrative-driven designBrand identity developmentPrint & Digital Design
Vivan Hospital
Translating a cohesive visual identity into consistent brand applications across print, digital, and environmental touchpoints.
Brand TranslationPrint MediaDigitization
