Air India: Brand Extension
Scaling Air India's new visual identity across passenger touchpoints to create a consistent experience across 83+ airports.
Brand SystemsBrand ExperiencePrint Design
Case Studies
Rebranding IGL
Reimagining a legacy energy brand through strategy-led identity design, balancing familiarity with a vision for sustainable growth.
Brand StrategyVisual IdentityBrand SystemsMythila Display Typeface
A collaborative Devanagari display typeface that transforms hand-drawn Mithila artwork into a cohesive digital type system.
Typeface DesignLetterform DevelopmentCultural DesignDigitizationAkshar Chitra
Redefining the Hindi Primer through integrated letterforms and illustrations, making early literacy more intuitive & culturally rooted.
ResearchEducational DesignTypographyIllustration
Other Projects
Convergence
A publication documenting 150 years of shared photographic history between France and India through rare archival works.
Editorial DesignLayout & CompositionBook DesignThe Great Himalayan Exploration Book
Shaping a long-format publication through layout and editorial refinement
Editorial designInformation hierarchyLayout Grids & CompositionsWay of the Witch
Designing a HarperCollins cover that evokes an antique spellbook through foil detailing, Wiccan iconography, and period typography.
Book Cover DesignIllustrationPrint DesignMaahi: Logo Design
Creating a brand identity for Maahi, a bridalwear label by reimagining heirloom textiles through contemporary design.
Logo DesignNarrative-driven designBrand identity developmentVivan Hospital: Print & Digital Design
Translating a cohesive visual identity into consistent brand applications across print, digital, and environmental touchpoints.
Brand TranslationPrint MediaDigitization
